Redesigning the Automotive Industry



    • Clients:

      Various Automotive Dealerships

      Date:

      March 2, 2017 - November 5, 2019

      Software:

      Sketch | Zeplin | Invision | Basecamp | Adobe Suite

      Role(s):

      Intermediate UX/UI Designer



  • The automotive industry is a stale, aging industry and a lot of their websites show it. During my time at Convertus, I was responsible for creating mockups for various clients which included homepages, forms, back-end portals, landing pages etc. Some client requests were absurd, and branding for dealerships meant their favourite colour: #FF0000 or designs that “POP!”. My job was to minimize their pain points and identify what they actually needed for their site, even if they didn’t know it yet within tight deadlines. Here’s a collection of my favourite designs from RFP’s (Request for Proposals) with Land Rover Canada, Mazda Canada and FCA (Alfa Romeo, RAM, Dodge, Fiat), dealership sites and more.



    moms auto financing mock up

    jaguar land rover RFP mock up

    nortern honda mock up

    grand touring auto mock up

    alfa romeo RFP mock up

    mazda RFP mock up

    mobile finance mock up