Redesigning the Automotive Industry
Various Automotive Dealerships
March 2, 2017 - November 5, 2019
Sketch | Zeplin | Invision | Basecamp | Adobe Suite
Senior UI/UX Designer
The automotive industry is a stale, aging industry and a lot of their websites show it. During my time at Convertus, I was responsible for creating mockups for various clients which included homepages, forms, back-end portals, landing pages etc. Some client requests were absurd, and branding for dealerships meant their favourite colour: #FF0000 or designs that “POP!”. My job was to minimize their pain points and identify what they actually needed for their site, even if they didn’t know it yet within tight deadlines. Here’s a collection of my favourite designs from RFP’s (Request for Proposals) with Land Rover Canada, Mazda Canada and FCA (Alfa Romeo, RAM, Dodge, Fiat), dealership sites and more.